Apple Inc. is a technology giant known for its innovative products and breakthrough advancements. In this article, we will conduct an in-depth study of the Q2 sales performance of various Apple products such as iPhone, iPad, Mac, and wearable devices, to gain a comprehensive understanding of their market conditions and provide sales references for downstream industries.
Iphone sales data
According to the Counterpoint report, in the first quarter of 2023, the global smartphone market will drop by 14% year-on-year and 7% quarter-on-quarter. According to the market share data of global smartphone shipments, Samsung and Apple occupy the main market share (see Figure 1 for details).
Apple: Affected by seasonality, Apple chipset shipments will decrease in the second quarter of 2023. The Pro series does it better. Overall, the iOS market outperformed the Android market and was less affected by weak demand.
In the U.S., Apple’s market share will increase from 49% in the first quarter of 2022 to 52% in the first quarter of 2023 as it begins aggressively selling the iPhone 11 in the prepaid channel.
Data source: Counterpoint
Moreover, according to macromicro’s analysis of Apple’s revenue in various regions, Apple’s products account for a large proportion in North America and Europe. The iPhone product line has always been the cornerstone of Apple’s success and iPhone sales have always been Apple’s main revenue.
Data source: macromicro（https://sc.macromicro.me/）
Iphone15 Forecast
According to Korean media ETNews, LG Display’s supply of OLED panels for Apple’s iPhone 15 Pro models has increased by 50% compared to last year.
Apple orders received by LG Display have been scheduled from May this year to the end of this year, and the order volume is estimated to exceed 30 million pieces. It is learned from reports that Apple plans to produce 90 million iPhone 15 series phones this year, with the Pro models account for 60%.
In 2023,the new iPhone models occupy the hot list of smartphones in various countries, and more Apple phone users like the new Apple machines and have a very high willingness to switch.
The market for new iPhone 15 models is expected to exceed that of iPhone 14.
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