Smartphone shipments worldwide in 2022: 1.23 billion units in 2022
Samsung and Apple accounted for 22.5% and 20.5% respectively of the global smartphone market share in the first quarter of 2023.
With the increasing reliance on smartphones for communication, entertainment, and productivity, consumers are seeking advanced features and innovative technologies in their mobile devices.
Global smartphone market share from 4th quarter 2009 to 2nd quarter 2023(by vendor)
Samsung held the largest slice of the global smartphone market by shipments during the second quarter of 2023, followed by Apple. Xiaomi has taken a tight grip on the third position, accounting for a market share of 12.5 in the second quarter of 2023.
Overview of data_Smartphones in the U.S.
U.S. smartphone shipments in 2022: 128 million unit
In 2022, around 128 million smartphones were shipped throughout the country, with this number expected to decrease to 110 million by 2027.
Apple and Samsung produced 50% and 20% of the most popular smartphones respectively:
IPhone was the most popular smartphone among American consumers, with over 50% of subscribers using an Apple device in 2023. Apple and Samsung, accounted for a market share of 57% and 20%, respectively, as of the fourth quarter of 2022. （Apple iPhone 14Pro max-17%, iPhone 14-17%, 14 Pro-9%, 14 Plus-6% in JAN 2023）
Smartphone users: 310 million
Smartphone penetration rate: 92%
Revenue from smartphone sales: 102 billion
Number of smartphone unit shipments in the United States from 2013 to 2027(in millions)
In the United States, smartphone unit shipments flucuated between 2013 and 2022. In 2022, around 128 million smartphones were shipped throughout the country, with this number expected to decrease to 110 million by 2027.
Manufacturers’ market share of smartphone sales in the United States from 1st quarter 2016 to 4th quarter 2022
Manufacturers’ market share of smartphone sales in the United States was led by Apple and Samsung, with a market share of 57% and 20%, respectively, as of the fourth quarter of 2022.
Next to Apple and Samsung wre Lenovo and Google, with respective market shares of 6% and 5%.
Share of smartphone models sold in the United States from 2017 to 2023, by model
Apple’s iPhone 14 Pro Max was the most popular smartphone model sold in the United States, accounting for 17% of total smartphone sales.
Overview of data_Smartphones in Europe
Smartphone sold in Western Europe in 2022: 125.43 million unit
Smartphone sold in Eastern Europe in 2022: 42.96 million unit
European market held by Samsung and Apple has fluctuated during this time, they still accounted for more than 50 percent (Sumsang34%，Apple 26%) of the total market in the fourth quarter of 2022.
Smartphone penetration rate: 84%
Smartphone shipments share in Europe by vendor from the 1st quarter of 2015 to the 1st quarter of 2023
European market held by Samsung and Apple has fluctuated during this time, they still accounted for more than 50 percent of the total market in the fourth quarter of 2022.
Smartphones make up the primary component of the European mobile phone market, with the smartphone penetration rate in europe being forcast to reach 84 percent in 2023.
Market share of leading five smartphone models sold in France during the month of April 2023, by model
As of April 2023, the top selling smartphone model in France was the Apple iPhone 14, with a market share estimated at 15 percent. The Samsung Galaxy S23 ranked second, with a nine percent market share.
Share of leading smartphone models sold in the United Kingdom (UK) from January 2020 to April 2023, by model
Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for 41 percent of the market. As April 2023, the iPhone 14 Pro Max was the most popular model in the UK, accounting for 19 percent of sales.
Source Link：counterpointresearch.com
Conclusion
The mobile electronics consumer market in 2024 is poised for substantial growth, driven by the increasing demand for smartphones and related devices. With the market size expected to reach unprecedented levels, manufacturers are constantly innovating to meet consumer expectations.
As technology continues to evolve, consumers can look forward to a wide range of options, catering to their diverse needs and preferences in the mobile electronics segment.
About Us
C&T is ODM/OEM, a professional manufacturer of electronic devices. We have more than 15 years of experience. We are a one-stop customization service for digital accessories. If you are also concerned about the customized products we believe we can bring value to you, feel free to contact us.
