As we approach 2025, the smartphone cover industry is undergoing significant transformations driven by technological advancements, shifting consumer preferences, and a heightened focus on sustainability. The market, which once thrived on basic protective designs, has evolved into a dynamic sector where functionality, fashion, and environmental consciousness converge. This report delves into the key trends shaping the smartphone cover industry in 2025, examining the innovations, challenges, and opportunities that lie ahead.
Sustainabifty
Sustainabifty, which has become the standard for brand business transformation
Environmental Crisis
By 2050, the word’s oceanswill contain more plastic thanfish. Marine ecosystems aredeteriorating. Plastic in theoceans is expected toquadruple.
Policy Support
The long-term goal of the Paris Agreement is to limit the increase in global average temperature to no more than 2 degrees Celsius above preindustrial levels and to work towards limiting the temperature increase to no more than 1.5 degrees.
Economic Development
Environmental, Social and Governance (ESG) inflows, at an all-time high, are
expected to reach $50 trillion by 2025.
Consumer Perception
Data shows that more than 61% of core Millennials (aged 27 to 32) are most likely to choose environmentally friendly products when shopping, and 60% will check the green certification of environmentally friendly packaging and labels.
Generation Z
Generation Z has become the mainstream consumer group more care about personality and price to quality ratios.
Generation Z
According to the 2024 report, the global population of Generation Z has exceeded 2 billion, accounting for 25.2% of the global population and becoming the most populous generation in the world. They have strong purchasing power and are gradually becoming the main force in the consumption of mobile phone accessories, with their consumption influence becoming increasingly apparent.
Care price to quality ratios
Global consumers are now in the era of service-oriented and emotional consumption. People value service quality and experience, as well as personal values and lifestyle. Consumers are beginning to express their values and identity through consumption behavior. They would rather pay more for something of better quality than choose cheaper alternatives.
Care personality
According to a survey by Google and Deloitte, Generation Z places greater emphasis on personalization and self- expression, whether it’s personal or family expenses. 87% of parents say that their Generation Z children influence their purchasing decisions regarding mobile phone
accessories.
Cyberstar Economy
Internet shopping has becomethe mainstream, and cyberstar economy is more powerful now.
Cyberstar economy: Internet celebrities and KOLs (key opinion leaders) on social media have a significant impact on consumers’ purchasing decisions. Enterprises can enhance brand awareness and sales by collaborating with internet celebrities to promote their products. Consumers are increasingly relying on user reviews on social media and e-commerce platforms to make purchasing decisions. Enterprises need to pay attention to user feedback and improve product and service quality.
User evaluation: According to the ALIEXPRESS Consumer Insights report, Germany (98%), Spain (95%), and the United Kingdom (90%) have the highest online shopping rates among surveyed consumers; Social media shopping is the most popular mode for 16-24 year olds; 50% of consumers shop through online marketplaces.
2025 Industry possibility
According to a global information research report, the global digital accessories market can reach a size of 97.85 billion US dollars, of which the market size of mobile phone cases is expected to reach 22.5 billion US dollars by 2024, with European phone cases accounting for 23%. Expected to increase to 38 billion US dollars by 2028。
According to the latest forecast from IDC’s Global Quarterly Mobile Phone Tracking Report, smartphone shipments are expected to reach 1.2 billion units by 2024, a year-on-year increase of 2.8%.
In 2023, the shipment volume of iPhone was 234.6 million units, accounting for 20.1% of the market share.
By 2024, smartphone can sell 1.2 billion units
In the top 10 list of best-selling models for 2023, Apple and Samsung were the only brands. The top 7 are still Apple’s new phones
Compared to the best-selling models in the first quarter worldwide, Apple’s latest series will dominate the top 3: 2024Q1 iPhone 15Pro、iPhone15、iPhone15Pro
24Q1 European smartphone market grows 2% year-on-year to 33.1 million units
According to the latest research report of Canalys, the European smartphone market rebounded in the first quater of 2024, with 33.1 milion units shipped.
In the first auarter of 2024. the top three best-selling models in Europe: iPhone15 ProlMlax. iPhone15 Pro, Galaxy S24 Uitra
North American market shipments
When Apple launched its new machine in 2023, its market share reached 62% in the Q4 quarter, and its market share remained stable at 52% in the Q1 of 2024. Samsung Q1 increased significantly from 23 to 24, and Q1 market share increased to 31%
Due to the high market share of iPhone, the most popular top5 smart phone models from 2023 to 2024Q1 are Apple models
Shipments to Western Europe
- In the first quarter of 2024, European smartphone shipments increased by 10%
year-on-year - The top three smartphone shipments in Q1 2024: Samsung 32%, Apple 25%, and Xiaomi 15%
- Thanks largely to the critically acclaimed Galaxy S24 series, Samsung regained the number one spot from Apple in the first quarter of 2024.
- The most popular model in 2024 Q1 in the three countries of Britain, France and Germany is still Apple’s new model series, and Samsung’s Galaxy series models are mainly.
Shipment volume in the Asia Pacific market
China:
Growth: In the first six weeks of 2024, smartphone sales in China fell 7% year-on-year.
The proportion of brand shipments is evenly matched, but in China’s 2024Q1 most popular models, the top 4 are Apple’s latest models.
In addition, in the Asia-Pacific market, South Korea is affected by the brand Samsung in this figure, and the most popular Samsung Galaxy series in the Q1 of 2024 is ranked in the top 5. There are only two Apple models. In Japan, Apple holds three of the top five spots.
Shipment volume in Latin America/Middle East markets
Latin America:
Smartphone shipments in the first quarter increased 21.9% year-over-year and 12% sequentially, reaching the highest level since the fourth quarter of 2021.
Samsung remained the market leader with a 31 percent share, but its shipments fell 8.5 percent year over year.
MOTOROLA’s shipments hit their highest level since the fourth quarter of 2021, holding on to second place with a 21% share.
Xiaomi ranked third, with shipments up 41.2 percent year on year.
Conclusion
The smartphone cover industry in 2025 is poised at the intersection of innovation and sustainability. As consumer demands continue to evolve, manufacturers must adapt by embracing cutting-edge technologies, eco-friendly materials, and customizable options that cater to diverse tastes. The future of smartphone covers will not only be about protection but also about enhancing the user experience, reflecting personal style, and contributing to a more sustainable world. Companies that successfully navigate these trends will be well-positioned to lead the industry into the next era of growth and transformation.
